{"id":7955,"date":"2019-10-10T05:05:09","date_gmt":"2019-10-10T05:05:09","guid":{"rendered":"http:\/\/chinesemoment.com\/chinese-reading\/singles-039-day-in-china\/"},"modified":"2019-10-10T05:05:09","modified_gmt":"2019-10-10T05:05:09","slug":"singles-039-day-in-china","status":"publish","type":"post","link":"https:\/\/chinesemoment.com\/de\/singles-039-day-in-china\/","title":{"rendered":"Singles' Day in China"},"content":{"rendered":"
<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>In the United States, the lo<\/em>nely have Reddit and cats. In China, they have Singles’ Day, which falls on Nov. 11 — 11.11, the four o<\/em>nes symbolizing "bare branches," Chinese slang for bachelors. Thought to have originated a<\/em>bout 20 years ago as a joke on college campuses, Singles’ Day was o<\/em>nce an occasion for co<\/em>nfessing one’s feelings to that special someone. But since 2010, o<\/em>nline retailers have transformed the holiday, also known as "Double 11," into an epic o<\/em>nline shopping extravaganza akin to America’s Cyber Monday.<\/span>
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<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>China has 271 million o<\/em>nline consumers, meaning that almost half of China’s 591 million Internet users buy products online. E-commerce sites Taobao and Tmall, which saw a combined $1 trillion in sales in 2012, will both be running promotio<\/em>nal campaigns during China’s Singles’ Day. Among the offers: 50 percent discounts on products like boyfriend body pillows and hoodies that read "I am single because I am fat." Amazon.cn declared that the site would sell "20,000 products discounted by as much as 90 percent." That includes a wedding ring, which singles can presumably buy, just in case.<\/span>
<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>\u4e2d\u56fd\u67092\u4ebf7100\u4e07\u7f51\u7edc\u6d88\u8d39\u8005\uff0c\u8fd9\u610f\u5473\u7740\u4e2d\u56fd\u76845\u4ebf9100\u4e07\u7f51\u6c11\u4e2d\u6709\u8fd1\u534a\u6570\u5728\u7f51\u4e0a\u8d2d\u7269\u3002\u5982\u6dd8\u5b9d\u548c\u5929\u732b\u7684\u7f51\u8d2d\u7f51\u7ad9\uff0c\u57282012\u5e74\u9500\u552e\u91cf\u52a0\u5728\u4e00\u8d77\u67091\u4e07\u4ebf\u7f8e\u5143\u3002\u8fd9\u4e24\u5bb6\u7f51\u7ad9\u90fd\u4f1a\u5728\u4e2d\u56fd\u7684\u5149\u68cd\u8282\u8fd9\u5929\u53d1\u8d77\u4fc3\u9500\u6d3b\u52a8\uff0c\u4ed6\u4eec\u7684\u4fc3\u9500\u7b56\u7565\u662f\u76f8\u5173\u5546\u54c1\u7684\u4e94\u6298\u4f18\u60e0\u3001\u6bd4\u5982“\u7537\u670b\u53cb\u62b1\u6795”\u3001\u4e0a\u4e66“\u6211\u8089\u591a\u6240\u4ee5\u6211\u5355\u8eab”\u7684\u5957\u5934\u886b\u7b49\u3002\u4e9a\u9a6c\u900a\u7f51\u79f0\u5c06\u8be5\u7ad9\u4e0a\u5c06\u6709“2\u4e07\u4ef6\u5546\u54c11\u6298\u4f18\u60e0”\uff0c\u8fd9\u5176\u4e2d\u5305\u62ec\u7ed3\u5a5a\u6212\u6307——\u4e5f\u8bb8\u5355\u8eab\u4eba\u58eb\u4f1a\u4e70\u4e00\u53ea\u6765\u4ee5\u5907\u65e5\u540e\u53ef\u7528\u3002<\/span>
<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>Jack Ma, founder of Internet giant Alibaba, told Chinese Premier Li Keqiang late last mo<\/em>nth that Alibaba’s sales on Singles’ Day 2012 were "nearly $3.3 billion" — more than double the roughly $1.5 billion purchased on Cyber Mo<\/em>nday in 2012. For Singles’ Day 2013, Ma expects sales to exceed $4.9 billion.<\/span>
<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>\u7f51\u7edc\u5de8\u5934\u963f\u91cc\u5df4\u5df4\u7684\u521b\u59cb\u4eba\u9a6c\u4e91\u572810\u6708\u5e95\u4f1a\u89c1\u674e\u514b\u5f3a\u603b\u7406\u7684\u65f6\u5019\u66fe\u5bf9\u603b\u7406\u5766\u8a00\uff0c2012\u5e74\u5149\u68cd\u8282\u671f\u95f4\uff0c\u963f\u91cc\u5df4\u5df4\u7684\u9500\u552e\u91cf\u6709“\u8fd133\u4ebf\u7f8e\u5143”——\u6bd42012\u5e74\u7f8e\u56fd\u7684“\u7f51\u8d2d\u793c\u62dc\u4e00”\u521b\u4e0b\u7684\u7ea615\u4ebf\u7f8e\u5143\u9500\u552e\u91cf\u7ffb\u4e86\u4e00\u756a\u3002\u5bf92013\u5e74\u7684\u5149\u68cd\u8282\uff0c\u9a6c\u4e91\u9884\u6d4b\u9500\u552e\u91cf\u5c06\u7a81\u783449\u4ebf\u3002<\/span>
<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>The rise of singletons as a co<\/em>nsumer group is not without its own costs. Chinese business magazine Caijing reported that big delivery companies were forced to scramble to find over 100 extra airplanes to handle the 323 million parcels they needed to deliver over the Singles’ Day shopping period.<\/span>
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<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>The holiday strains the logistics system: Products frequently sell out or arrive late. Even when everything moves smoothly, co<\/em>nsumers complain a<\/em>bout commercial gimmicks. According to the Beijing Evening News, a popular local paper, some o<\/em>nline retailers quietly raise prices before slashing them.<\/span>
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<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>But Chinese have not forgotten a<\/em>bout the true meaning of this holiday: hating singlehood. Singles’ Day is an occasion on which Chinese co<\/em>nfess their feelings and try to find significant others. On Nov. 7, with four days to go before the holiday, the top trending topic on Weibo, China’s Twitter, was "Help Your Roommate Find Someone." Over 200,000 people participated in the discussion, posting pictures of their roommates (and sometimes themselves) in hopes of avoiding another lo<\/em>nely Singles’ Day.<\/span>
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<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>Chinese are no strangers to loneliness: There are tens of millions of men in China who may never find love due to the country’s massive gender imbalance, a result of the One Child Policy and a lo<\/em>ngstanding preference for male children. Chinese women don’t have it easy either: Those who remain unmarried at the ripe old age of 27 risk being labeled "leftover women".<\/span>
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<\/em>portant; float: none; background-color: rgb(255, 255, 255);”>Although poverty and singledom are often l<\/em>inked outcomes in China, at least one web user was sure of which was worse. "Spending Singles’ Day alone isn’t that scary," he wrote. "What’s scary is when you’re so poor you can’t even enjoy Taobao’s ‘Double 11.’" Retail therapy indeed.<\/span>
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