{"id":9688,"date":"2019-11-18T09:44:00","date_gmt":"2019-11-18T09:44:00","guid":{"rendered":"http:\/\/chinesemoment.com\/chinese-words-phrases\/chinese-idiomschengyu-for-why-starbucks-wins-in-china\/"},"modified":"2019-11-18T09:44:00","modified_gmt":"2019-11-18T09:44:00","slug":"chinese-idiomschengyu-for-why-starbucks-wins-in-china","status":"publish","type":"post","link":"https:\/\/chinesemoment.com\/de\/chinese-idiomschengyu-for-why-starbucks-wins-in-china\/","title":{"rendered":"Chinese idioms\uff1aChengyu for Why Starbucks Wins in China"},"content":{"rendered":"
We know China’s a huge market….wher well-known multinatio<\/em>nal brands like Ebay, Groupon, and Best Buy go to die.<\/p>\n

But for Starbucks, China is one of their most profitable markets.<\/p>\n

The reason for their success?<\/p>\n

They adjusted to local co<\/em>nditions with things like green tea flavored drikks and larger outlet sizes.<\/p>\n

In other words they \u56e0\u5730\u5236\u5b9c \uff08y\u012bn dì zhì yí\uff09.<\/p>\n

\u56e0\u5730\u5236\u5b9c(y\u012bn dì zhì yí) means to adapt a way of doing things to suit local conditions. It’s usually used in more formal co<\/em>ntexts like business or politics.<\/p>\n

Here’s a breakdown of the characters in \u56e0\u5730\u5236\u5b9c(y\u012bn dì zhì yí): <\/p>\n

\u56e0 (y\u012bn): according to or on the basis of<\/p>\n

\u5730 (dì): place (eg. \u5730\u65b9 – dì fang)<\/p>\n

\u5236 (zhì): to lay down or draw up (eg. \u5236\u5b9a – zhì dìng)<\/p>\n

\u5b9c (yí): to be suitable, appropriate<\/p>\n

Here are some examples of how to use  \u56e0\u5730\u5236\u5b9c(y\u012bn dì zhì yí):<\/p>\n

Usage 1) As a Verb.<\/p>\n

Example 1 A)<\/p>\n

       “\u4ea7\u54c1\u5f00\u53d1\u8981\u6839\u636e\u5b9e\u9645\u9700\u6c42\u56e0\u5730\u5236\u5b9c”   <\/p>\n

“ch\u01cen p\u01d0n k\u0101i f\u0101 yào g\u0113n jù shí jì x\u016b qiú y\u012bn dì zhì yí“<\/p>\n

“Product development needs to be ba<\/em>sed on real demand – it needs to be suited to local conditions“<\/p>\n

Example 1 B)<\/p>\n

“…\u5f97\u6839\u636e\u4e0d\u540c\u7684\u6761\u4ef6\u56e0\u5730\u5236\u5b9c ”<\/p>\n

“…d\u011bi g\u0113n jù bù tóng de tiáo jiàn y\u012bn dì zhì yí “<\/p>\n

“….you need to adapt it to suit different local conditions“<\/p>\n

Usage 2) \u56e0\u5730\u5236\u5b9c + \u5730 + Verb.<\/p>\n

Example 2 A)<\/p>\n

“…\u5404\u5730\u533a\u5e94\u56e0\u5730\u5236\u5b9c\u5730\u505a\u597d\u7cae\u98df\u4f5c\u7269\u7684\u4fdd\u5168\u5de5\u4f5c“<\/p>\n

“…gè dì q\u016b y\u012bng y\u012bn dì zhì yí de zuò h\u01ceo liáng shi zuò wù de b\u01ceo quán g\u014dng zuò”<\/p>\n

“…each area should adapt to local co<\/em>nditions in doing their grain crop preservation work”<\/p>\n

Example 2 B)<\/p>\n

“\u5728\u5f53\u4eca\u793e\u4f1a\uff0c\u5e94\u8be5\u5982\u4f55\u56e0\u5730\u5236\u5b9c…\u5730\u5b66\u96f7\u950b\uff1f ”<\/p>\n

“zài d\u0101ng j\u012bn shè huì, y\u012bng g\u0101i rú hé y\u012bn dì zhì yí… de xué léi f\u0113ng? “<\/p>\n

“In current society, how should we emulate Lei Feng and adapt his example to local conditions?”<\/p>\n

Usage 3) \u56e0\u5730\u5236\u5b9c + \u7684 + Noun.<\/p>\n

Example 3 A)<\/p>\n

“\u91c7\u53d6\u56e0\u5730\u5236\u5b9c\u7684\u65b9\u6cd5…”<\/p>\n

“c\u01cei q\u01d4 y\u012bn dì zhì yí de f\u0101ng f\u01ce…”<\/p>\n

“adapting a method that is suited to local conditions“<\/p>\n

Example 3 B)<\/p>\n

“…\u521b\u9020\u56e0\u5730\u5236\u5b9c\u7684\u878d\u8d44\u73af\u5883 “<\/p>\n

“…chuàng zào y\u012bn dì zhì yí de róng z\u012b huán jìng “<\/p>\n

“…to create an investment enviro<\/em>nment that is suited to local conditions“
<\/div>\n