Qianmen is the center of these famous and time-honored shops in Beijing. For example, Quanjude Restaurant is famous for its roast duck, Tongrentang for its traditional Chinese medicine, and Ruifuxiang for its silks—all these brands have represented the highly developed commercial culture of old Beijing.<\/div>\n
Tóngshí, l\u01ceozì hào bìng bú j\u01d0nj\u01d0n shì yìzh\u01d2ng sh\u0101ngmào j\u01d0nggu\u0101n, t\u0101 gèngshì yìzh\u01d2ng lìsh\u01d0 chuánt\u01d2ng wénhuà xiànxiàng. Bú dào Chángchéng f\u0113i h\u01ceo hàn, bù ch\u012bk\u01ceo y\u0101 zh\u0113n yíhàn, sh\u01d0 Quánjùdé chéngwéi B\u011bij\u012bng de xiàngzh\u0113ng. Er j\u012bngchéng mínji\u0101n xi\u0113hòuy\u01d4, rú D\u014dngláishùn de shuàn yángròu ——zh\u0113n jiào nèn \u3001Liùbìj\u016b de mòbù ——su\u0101n tián k\u01d4 là d\u014du cháng guò \u3001Tóngréntáng de yào ——huòzh\u0113n jiàshí \u3001Sh\u0101gu\u014dj\u016b de m\u01ceimài ——guòw\u01d4 búhòu d\u011bng, d\u014du sh\u0113ngdòng dì bi\u01ceoshù le zhèxi\u0113 l\u01ceozì hào de p\u01d0npái tèsè.
\t\u540c\u65f6\uff0c\u8001\u5b57\u53f7\u5e76\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u5546\u8d38\u666f\u89c2\uff0c\u5b83\u66f4\u662f\u4e00\u79cd\u5386\u53f2\u4f20\u7edf\u6587\u5316\u73b0\u8c61\u3002\u4e0d\u5230\u957f\u57ce\u975e\u597d\u6c49\uff0c\u4e0d\u5403\u70e4\u9e2d\u771f\u9057\u61be\uff0c\u4f7f\u5168\u805a\u5fb7\u6210\u4e3a\u5317\u4eac\u7684\u8c61\u5f81\u3002\u800c\u4eac\u57ce\u6c11\u95f4\u6b47\u540e\u8bed\uff0c\u5982\u4e1c\u6765\u987a\u7684\u6dae\u7f8a\u8089——\u771f\u53eb\u5ae9\u3001\u516d\u5fc5\u5c45\u7684\u62b9\u5e03——\u9178\u751c\u82e6\u8fa3\u90fd\u5c1d\u8fc7\u3001\u540c\u4ec1\u5802\u7684\u836f——\u8d27\u771f\u4ef7\u5b9e\u3001\u7802\u9505\u5c45\u7684\u4e70\u5356——\u8fc7\u5348\u4e0d\u5019\u7b49\uff0c\u90fd\u751f\u52a8\u5730\u8868\u8ff0\u4e86\u8fd9\u4e9b\u8001\u5b57\u53f7\u7684\u54c1\u724c\u7279\u8272\u3002<\/div>\n
But these shops are more about businesses; they are also a historical and cultural phenomenon. He who has never been to the Great Wall is not a true man, and he who has never tasted a roast duck will regret his whole life—such common sayings have made Quanjude a representation of Beijing. Many two-part allegorical sayings among the folks have also vividly revealed the very characteristics of these old shops. For example, "\u4e1c\u6765\u987a\u7684\u6dae\u7f8a\u8089——\u771f\u53eb\u5ae9, \u516d\u5fc5\u5c45\u7684\u62b9\u5e03——\u9178\u751c\u82e6\u8fa3\u90fd\u5c1d\u8fc7, \u540c\u4ec1\u5802\u7684\u836f——\u8d27\u771f\u4ef7\u5b9e, \u7802\u9505\u5c45\u7684\u4e70\u5356——\u8fc7\u5348\u4e0d\u5019" (the instant-boiled mutton of Donglaishun—the softest mutton you can imagine, the rag of Liubiju—tastes more flavors than you did, the traditional Chinese medicine of Tongrentang—genuine goods at fair price, doing business with Shaguoju—they won't wait for you after noon.<\/div>\n
\t<\/p>\n
Rúj\u012bn, zài j\u012bngjì f\u0113isù f\u0101zh\u01cen \u3001jìngzh\u0113ng j\u012bliè de xiàndài shèhuì \uff0cyìxi\u0113 l\u01ceozì hào y\u01d4shí jùjìn, búduàn de g\u01ceigé \u3001chuàngx\u012bn, sh\u01d0 p\u01d0npái f\u0101yáng gu\u0101ngdà, zh\u0113nzhèng zuò dào le j\u01d0 b\u01cei nián bù d\u01ceo; ér háiy\u01d2u yìxi\u0113 l\u01ceozì hào bùnéng shìy\u012bng shèhuì sh\u0113nghuó de biànhuà, zhújiàn xi\u0101osh\u012b, chéngwéi le lìsh\u01d0.
\t\u5982\u4eca\uff0c\u5728\u7ecf\u6d4e\u98de\u901f\u53d1\u5c55\u3001\u7ade\u4e89\u6fc0\u70c8\u7684\u73b0\u4ee3\u793e\u4f1a\uff0c\u4e00\u4e9b\u8001\u5b57\u53f7\u4e0e\u65f6\u4ff1\u8fdb\uff0c\u4e0d\u65ad\u5730\u6539\u9769\u3001\u521b\u65b0\uff0c\u4f7f\u54c1\u724c\u53d1\u626c\u5149\u5927\uff0c\u771f\u6b63\u505a\u5230\u4e86\u51e0\u767e\u5e74\u4e0d\u5012\uff1b\u800c\u8fd8\u6709\u4e00\u4e9b\u8001\u5b57\u53f7\u4e0d\u80fd\u9002\u5e94\u793e\u4f1a\u751f\u6d3b\u7684\u53d8\u5316\uff0c\u9010\u6e10\u6d88\u5931\uff0c\u6210\u4e3a\u4e86\u5386\u53f2\u3002<\/div>\n
Nowadays, with the rapid development of economy and fierce competition in modern society, some time-honored shops have been keeping pace with the times and carrying forward their brands through continuous reforms and innovation. They have stood the test of time and survived in competition, while some others have faded into the history due to their inability to adapt to the rapid changes in modern social life.<\/div>\n<\/p>\n
\tNew words:
\t\u8001\u5b57\u53f7l\u01ceo zì hào\uff1aan old and famous shop or enterprise
\t\u8d27\u771f\u4ef7\u5b9ehuò zh\u0113n jià shí\uff1agoods genuine and prices reasonable
\t\u53d1\u626cf\u0101 yáng\uff1a to promote
\t\u539f\u6587\u94fe\u63a5<\/p>\n