\tRetired Chinese basketball great Yao Ming has collaborated with the world's largest beer producer to launch a short film warning against the dangers of drunk driving.<\/p>\n
\tThe six-minute micro film, titled Price of Love – No Drunk Driving was unveiled in Shanghai on August 25 in collaboration with brewers Anheuser-Busch InBev (AB InBev).<\/p>\n
\tYe Li, Yao's wife, is also in the movie.<\/p>\n
\tRiding a light, humorous tone, the film tells how Yao, who plays the role of a designated driver, has to deal with a series of bad consequences from outsourcing his job on his wedding anniversary, said AB InBev in a statement.<\/p>\n
\tA 60-second trailer was released by the company on Sunday. The full version will be made public in the coming days.<\/p>\n
\tDespite having appeared in a number of commercials, this is Yao's first ever micro film as it raises awareness on rational drinking and driving habits. He was the subject of a documentary film, The Year of the Yao, in 2004.<\/p>\n
\tWhile speaking at the debut Yao said, "The film was shot on Father's Day. I hope I can be a role model and inspire more people pay attention to traffic safety…You should never drink and drive, so please choose a designated driver for the sake of love for all."<\/p>\n
\tAB InBev also announced joining the Yao Ming's foundation, and will make donations to build Hope Primary Schools and basketball courts for students in rural China.<\/p>\n