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With new innovations rendering previous models obsolete, should brands spend their time fighting outdated counterfeits? "The problem doesn't go away merely because there's a new product," says Feuchtbaum. For one thing, counterfeiters act fast. One of his clients recently had a product counterfeited before it even went onto the market. Older products also often remain in the supply chain as companies continue to sell different versions, with the older model at a discount. "Then there's the everlasting damage done to brands by counterfeits," he says, adding that fakes also put consumers in physical danger. He cites exploding batteries and other fire hazards as common risks.<\/div>\n
\t<\/p>\n
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Despite the scale of the problem, there still seem to be fewer fake electronics than fake clothes and accessories reaching the U.S. Apparel and handbags represented 29% of all items seized in 2012 while 15% were electronics. Susan Scafidi, a professor in fashion law and intellectual property at Fordham University, says that the quantity of seized fashion goods still outstrips electronics for a simple reason: "It still takes more skill to craft a cellphone than to craft a handbag," says Scafidi.<\/div><\/p>\n