{"id":20935,"date":"2020-02-11T14:12:56","date_gmt":"2020-02-11T14:12:56","guid":{"rendered":"http:\/\/chinesemoment.com\/chinese-culture\/starbucks-earns-higher-margins-in-china-2\/"},"modified":"2020-02-11T14:12:56","modified_gmt":"2020-02-11T14:12:56","slug":"starbucks-earns-higher-margins-in-china-2","status":"publish","type":"post","link":"https:\/\/chinesemoment.com\/my\/starbucks-earns-higher-margins-in-china-2\/","title":{"rendered":"Starbucks earns higher margins in China"},"content":{"rendered":"<\/p>\n<p>  \tThe official China Central Television (CCTV) claimed Starbucks earns higher margins in China due to its pricing.<br \/>  \t\u4e2d\u56fdCCTV\u592e\u89c6\u58f0\u79f0\u661f\u5df4\u514b\u5496\u5561\u9760\u9ad8\u4ef7\u9500\u552e\u725f\u53d6\u66b4\u5229\u3002<br \/>  \tStarbucks is the latest foreign company to come under scrutiny from Chinese media over its pricing practices.<br \/>  \t\u661f\u5df4\u514b\u662f\u6700\u8fd1\u4ee5\u6765\u7531\u4e8e\u552e\u4ef7\u95ee\u9898\u53d7\u5230\u4e2d\u56fd\u5a92\u4f53\u8d28\u7591\u7684\u5916\u56fd\u516c\u53f8\u4e2d\u7684\u6700\u65b0\u6848\u4f8b\u3002<br \/>  \tEarlier this year, Apple and Nestle were also put under pressure to review their prices or customer service.<br \/>  \t\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u82f9\u679c\u516c\u53f8\u548c\u96c0\u5de2\u516c\u53f8\u540c\u6837\u53d7\u5230\u4e2d\u56fd\u5a92\u4f53\u538b\u529b\uff0c\u4e0d\u5f97\u4e0d\u68c0\u8ba8\u5176\u552e\u4ef7\u95ee\u9898\u6216\u552e\u540e\u670d\u52a1\u95ee\u9898\u3002<br \/>  \tStarbucks is rapidly expanding in China, which is set to overtake Canada as its second-biggest market next year.<br \/>  \t\u661f\u5df4\u514b\u7684\u4e2d\u56fd\u5e02\u573a\u6b63\u5728\u8fc5\u901f\u6269\u5f20\uff0c\u8ba1\u5212\u5728\u660e\u5e74\u53d6\u4ee3\u52a0\u62ff\u5927\uff0c\u6210\u4e3a\u661f\u5df4\u514b\u7684\u7b2c\u4e8c\u5927\u5168\u7403\u5e02\u573a\u3002<br \/>  \tIn the CCTV report that aired on Sunday, it said a medium-size latte in Beijing costs 27 yuan (&pound;2.70;$4.43), or about one-third more than at a Starbucks in Chicago.<br \/>  \t\u5468\u65e5\u64ad\u51fa\u7684\u592e\u89c6\u65b0\u95fb\u62a5\u9053\u4e2d\u6307\u51fa\uff0c\u4e00\u676f\u4e2d\u676f\u62ff\u94c1\u5496\u5561\u5728\u5317\u4eac\u7684\u552e\u4ef7\u4e3a27\u5143\uff0c\u6bd4\u5728\u829d\u52a0\u54e5\u7684\u552e\u4ef7\u591a\u51fa\u4e86\u7ea6\u4e09\u5206\u4e4b\u4e00\u3002<br \/>  \t&quot;Starbucks has been able to enjoy high prices in China, mainly because of the blind faith of local consumers in Starbucks and other Western brands,&quot; Wang Zhendong, director of the Coffee Association of Shanghai, told CCTV.<br \/>  \t\u4e0a\u6d77\u5496\u5561\u534f\u4f1a\u4f1a\u957f\u738b\u632f\u4e1c\u5bf9\u592e\u89c6\u8bb0\u8005\u8bf4\uff0c&ldquo;\u661f\u5df4\u514b\u5728\u4e2d\u56fd\u4e00\u76f4\u4eab\u53d7\u7740\u9ad8\u989d\u552e\u4ef7\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u672c\u5730\u5c45\u6c11\u5bf9\u661f\u5df4\u514b\u7b49\u6d0b\u54c1\u724c\u7684\u76f2\u76ee\u4fe1\u4efb\u3002&rdquo;<br \/>  \tStarbucks said its prices reflect higher food and logistical costs in China.<br \/>  \t\u661f\u5df4\u514b\u6709\u5173\u53d1\u8a00\u4eba\u8bf4\uff0c\u661f\u5df4\u514b\u5728\u4e2d\u56fd\u7684\u552e\u4ef7\u53cd\u5e94\u4e86\u4e2d\u56fd\u66f4\u9ad8\u7684\u539f\u6599\u6210\u672c\u548c\u540e\u52e4\u6210\u672c\u3002<br \/>  \tThe issue became one of the most popular talking points on Sina Weibo, China&#39;s version of Twitter, where many users seemed to rally to Starbucks&#39; side.<br \/>  \t\u8fd9\u4e00\u4e8b\u4ef6\u6210\u4e3a\u4e86\u4e2d\u56fd\u7248\u7684\u63a8\u7279\u65b0\u6d6a\u5fae\u535a\u4e0a\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u4e4b\u4e00\u3002\u4e0d\u5c11\u7f51\u53cb\u90fd\u7ad9\u5728\u4e86\u652f\u6301\u661f\u5df4\u514b\u8fd9\u4e00\u8fb9\u3002<br \/>  \t&quot;Those who are saying Starbucks is expensive are probably those who don&#39;t drink much coffee,&quot; one user said. &quot;The prices are competitive and the quality makes people feel safe.&quot;<br \/>  \t&ldquo;\u90a3\u4e9b\u8bf4\u661f\u5df4\u514b\u592a\u8d35\u7684\u4eba\u4e5f\u8bb8\u662f\u5e76\u4e0d\u5e38\u559d\u5496\u5561\u7684\u4eba&rdquo;\uff0c\u4e00\u4e2a\u7f51\u53cb\u8bf4\u3002&ldquo;\u661f\u5df4\u514b\u7684\u4ef7\u683c\u5f88\u6709\u7ade\u4e89\u529b\uff0c\u800c\u4e14\u5496\u5561\u7684\u8d28\u91cf\u4e5f\u8ba9\u4eba\u611f\u89c9\u7269\u6709\u6240\u503c\u3002&rdquo;<\/p>\n<div class=\"chine-tie-zi-nei-rong-zhi-hou\" id=\"chine-796689140\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1889418300638825\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1889418300638825\" \ndata-ad-slot=\"7273022922\" \ndata-ad-layout-key=\"-gw-3+1f-3d+2z\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The official China Central Television (CCTV) claimed Starbucks earns higher margins in China due to its pricing.<br \/>\n  \t\u4e2d\u56fdCCTV\u592e\u89c6\u58f0\u79f0\u661f\u5df4\u514b\u5496\u5561\u9760\u9ad8\u4ef7\u9500\u552e\u725f\u53d6\u66b4\u5229\u3002<br \/>\n  \tStarbucks is the latest foreign company to come under scrutiny from Chinese media over its pricing practices.<br \/>\n  \t\u661f\u5df4\u514b\u662f\u6700\u8fd1\u4ee5\u6765\u7531\u4e8e\u552e\u4ef7\u95ee\u9898\u53d7\u5230\u4e2d\u56fd\u5a92\u4f53\u8d28\u7591\u7684\u5916\u56fd\u516c\u53f8\u4e2d\u7684\u6700\u65b0\u6848\u4f8b\u3002<br \/>\n  \tEarlier this year, Apple and Nestle were also put under pressure to review their prices or customer service.<br \/>\n  \t\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u82f9\u679c\u516c\u53f8\u548c\u96c0\u5de2\u516c\u53f8\u540c\u6837\u53d7\u5230\u4e2d\u56fd\u5a92\u4f53\u538b\u529b\uff0c\u4e0d\u5f97\u4e0d\u68c0\u8ba8\u5176\u552e\u4ef7\u95ee\u9898\u6216\u552e\u540e\u670d\u52a1\u95ee\u9898\u3002<br \/>\n  \tStarbucks is rapidly expanding in China, which is set to overtake Canada as its second-biggest market next year.<br \/>\n  \t\u661f\u5df4\u514b\u7684\u4e2d\u56fd\u5e02\u573a\u6b63\u5728\u8fc5\u901f\u6269\u5f20\uff0c\u8ba1\u5212\u5728\u660e\u5e74\u53d6\u4ee3\u52a0\u62ff\u5927\uff0c\u6210\u4e3a\u661f\u5df4\u514b\u7684\u7b2c\u4e8c\u5927\u5168\u7403\u5e02\u573a\u3002<br \/>\n  \tIn the CCTV report that aired on Sunday, it said a medium-size latte in Beijing costs 27 yuan (&pound;2.70;$4.43), or about one-third more than at a Starbucks in Chicago.<br \/>\n  \t\u5468\u65e5\u64ad\u51fa\u7684\u592e\u89c6\u65b0\u95fb\u62a5\u9053\u4e2d\u6307\u51fa\uff0c\u4e00\u676f\u4e2d\u676f\u62ff\u94c1\u5496\u5561\u5728\u5317\u4eac\u7684\u552e\u4ef7\u4e3a27\u5143\uff0c\u6bd4\u5728\u829d\u52a0\u54e5\u7684\u552e\u4ef7\u591a\u51fa\u4e86\u7ea6\u4e09\u5206\u4e4b\u4e00\u3002<br \/>\n  \t&quot;Starbucks has been able to enjoy high prices in China, mainly because of the blind faith of local consumers in Starbucks and other Western brands,&quot; Wang Zhendong, director of the Coffee Association of Shanghai, told CCTV.<br \/>\n  \t\u4e0a\u6d77\u5496\u5561\u534f\u4f1a\u4f1a\u957f\u738b\u632f\u4e1c\u5bf9\u592e\u89c6\u8bb0\u8005\u8bf4\uff0c&ldquo;\u661f\u5df4\u514b\u5728\u4e2d\u56fd\u4e00\u76f4\u4eab\u53d7\u7740\u9ad8\u989d\u552e\u4ef7\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u672c\u5730\u5c45\u6c11\u5bf9\u661f\u5df4\u514b\u7b49\u6d0b\u54c1\u724c\u7684\u76f2\u76ee\u4fe1\u4efb\u3002&rdquo;<br \/>\n  \tStarbucks said its prices reflect higher food and logistical costs in China.<br \/>\n  \t\u661f\u5df4\u514b\u6709\u5173\u53d1\u8a00\u4eba\u8bf4\uff0c\u661f\u5df4\u514b\u5728\u4e2d\u56fd\u7684\u552e\u4ef7\u53cd\u5e94\u4e86\u4e2d\u56fd\u66f4\u9ad8\u7684\u539f\u6599\u6210\u672c\u548c\u540e\u52e4\u6210\u672c\u3002<br \/>\n  \tThe issue became one of the most popular talking points on Sina Weibo, China&#39;s version of Twitter, where many users seemed to rally to Starbucks&#39; side.<br \/>\n  \t\u8fd9\u4e00\u4e8b\u4ef6\u6210\u4e3a\u4e86\u4e2d\u56fd\u7248\u7684\u63a8\u7279\u65b0\u6d6a\u5fae\u535a\u4e0a\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u4e4b\u4e00\u3002\u4e0d\u5c11\u7f51\u53cb\u90fd\u7ad9\u5728\u4e86\u652f\u6301\u661f\u5df4\u514b\u8fd9\u4e00\u8fb9\u3002<br \/>\n  \t&quot;Those who are saying Starbucks is expensive are probably those who don&#39;t drink much coffee,&quot; one user said. &quot;The prices are competitive and the quality makes people feel safe.&quot;<br \/>\n  \t&ldquo;\u90a3\u4e9b\u8bf4\u661f\u5df4\u514b\u592a\u8d35\u7684\u4eba\u4e5f\u8bb8\u662f\u5e76\u4e0d\u5e38\u559d\u5496\u5561\u7684\u4eba&rdquo;\uff0c\u4e00\u4e2a\u7f51\u53cb\u8bf4\u3002&ldquo;\u661f\u5df4\u514b\u7684\u4ef7\u683c\u5f88\u6709\u7ade\u4e89\u529b\uff0c\u800c\u4e14\u5496\u5561\u7684\u8d28\u91cf\u4e5f\u8ba9\u4eba\u611f\u89c9\u7269\u6709\u6240\u503c\u3002&rdquo;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,2878],"tags":[],"class_list":["post-20935","post","type-post","status-publish","format-standard","hentry","category-chinese-culture","category-city-guide"],"views":148,"_links":{"self":[{"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/posts\/20935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/comments?post=20935"}],"version-history":[{"count":0,"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/posts\/20935\/revisions"}],"wp:attachment":[{"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/media?parent=20935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/categories?post=20935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesemoment.com\/my\/wp-json\/wp\/v2\/tags?post=20935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}