{"id":19344,"date":"2019-12-27T03:50:04","date_gmt":"2019-12-27T03:50:04","guid":{"rendered":"http:\/\/chinesemoment.com\/chinese-culture\/chinese-elements-in-iron-man-3\/"},"modified":"2019-12-27T03:50:04","modified_gmt":"2019-12-27T03:50:04","slug":"chinese-elements-in-iron-man-3","status":"publish","type":"post","link":"https:\/\/chinesemoment.com\/th\/chinese-elements-in-iron-man-3\/","title":{"rendered":"Chinese elements in Iron Man 3"},"content":{"rendered":"

\u300a\u94a2\u94c1\u4fa03\u300b\u672c\u5468\u5728\u597d\u83b1\u575e\u4e3e\u884c\u4e86\u9996\u6620\u4eea\u5f0f\uff0c\u5e76\u5c06\u4e8e5\u67081\u65e5\u5728\u4e2d\u56fd\u4e0a\u6620\u3002\u76ee\u524d\u5df2\u6709\u591a\u90e8\u5927\u7247\u5728\u4e2d\u56fd\u62cd\u6444\uff0c\u5e76\u62e5\u6709\u5bf9\u5267\u60c5\u53d1\u5c55\u81f3\u5173\u91cd\u8981\u7684\u534e\u4eba\u89d2\u8272\uff0c\u672c\u7247\u662f\u5176\u4e2d\u7684\u6700\u65b0\u4e00\u90e8\uff0c\u7247\u4e2d\u4e2d\u56fd\u8457\u540d\u6f14\u5458\u738b\u5b66\u573b\u4e0e\u597d\u83b1\u575e\u660e\u661f\u5c0f\u7f57\u4f2f\u7279·\u5510\u5c3c(Robert Downey Jr)\u8054\u8882\u51fa\u955c\u3002\u4e2d\u56fd\u84b8\u84b8\u65e5\u4e0a\u7684\u7535\u5f71\u7968\u623f\u6216\u80fd\u89e3\u91ca\u5176\u4e2d\u539f\u56e0\uff1a\u4e2d\u56fd\u7684\u89c2\u5f71\u4eba\u6b21\u6b63\u5728\u5feb\u901f\u589e\u957f\uff0c\u4fee\u5efa\u591a\u5385\u578b\u7535\u5f71\u9662\u7684\u70ed\u6f6e\u4f7f\u5f97\u4e2d\u56fd\u7684\u94f6\u5e55\u6570\u91cf\u4ee5\u6bcf\u592910\u5757\u7684\u901f\u5ea6\u589e\u957f\uff0c2012\u5e74\u4e2d\u56fd\u8d85\u8d8a\u65e5\u672c\u6210\u4e3a\u4e86\u5168\u7403\u7b2c\u4e8c\u5927\u7535\u5f71\u5e02\u573a\u3002<\/div>\n
The film, which premieres this week in Hollywood, will be released in the US and China simultaneously on May 3. It is the latest in a string of high-profile movies to be filmed in China and has Chinese characters central to the plot, with Wang Xueqi, a renowned actor, starring alongside Robert Downey Jr. The booming Chinese box-office suggests why: Chinese film attendance is soaring, a multiplex boom is adding 10 new screens a day and the market eclipsed Japan in 2012 to become the second largest in the world.<\/div>\n<\/p>\n

\u4e2d\u56fd\u76ee\u524d\u62e5\u6709\u7ea612000\u5757\u94f6\u5e55\uff0c\u4f46\u5176\u589e\u957f\u901f\u5ea6\u662f\u5982\u6b64\u4e4b\u5feb\uff0c\u5728\u77ed\u77ed\u51e0\u5e74\u4e4b\u5185\u4e2d\u56fd\u7684\u7968\u623f\u6536\u5165\u5c31\u53ef\u80fd\u8d85\u8d8a\u7f8e\u56fd\u3002\u68a6\u5de5\u5382\u52a8\u753b\u7535\u5f71\u516c\u53f8(Dreamworks Animation)\u9996\u5e2d\u6267\u884c\u5b98\u6770\u5f17\u91cc·\u5361\u5c91\u4f2f\u683c(Jeffrey Katzenberg)\u8868\u793a\uff1a“\u5982\u679c\u4e2d\u56fd\u7535\u5f71\u4ea7\u4e1a\u4fdd\u6301\u76ee\u524d\u7684\u589e\u957f\u901f\u5ea6\uff0c\u90a3\u4e48\u5728\u4e94\u5230\u4e03\u5e74\u4e4b\u5185\uff0c\u4e2d\u56fd\u7684\u7968\u623f\u89c4\u6a21\u5c06\u4e0e\u7f8e\u56fd\u4e0d\u76f8\u4e0a\u4e0b\u3001\u751a\u81f3\u53ef\u80fd\u8d85\u8d8a\u7f8e\u56fd\u5e02\u573a\u3002”<\/div>\n
China has about 12,000 screens but is growing so fast that it may within a few years overtake the US in box- office revenue. “If it maintains its current rate of growth you could see a box office in five to seven years that is the same size as the US or that has surpassed the US market,” said Jeffrey Katzenberg, the chief executive of DreamWorks Animation.<\/div>\n

\t<\/p>\n

\u53bb\u5e74\u4e0a\u6620\u7684\u300a\u590d\u4ec7\u8005\u8054\u76df\u300b(The Avengers)\u3001\u300a\u8c0d\u4e2d\u8c0d4\uff1a\u5e7d\u7075\u534f\u8bae\u300b(Mission Impossible: Ghost Protocol)\u7b49\u597d\u83b1\u575e\u5927\u7247\u5bf9\u4e2d\u56fd\u7684\u7968\u623f\u589e\u957f\u8d77\u5230\u4e86\u63a8\u52a8\u4f5c\u7528\u3002\u4f46\u4e2d\u56fd\u56fd\u4ea7\u7535\u5f71\u7684\u5e02\u573a\u7ade\u4e89\u529b\u4e5f\u6709\u6240\u589e\u5f3a\uff0c\u4e0a\u6708\u4e00\u90e8\u540d\u4e3a\u300a\u5317\u4eac\u9047\u4e0a\u897f\u96c5\u56fe\u300b(Finding Mr Right)\u7684\u56fd\u4ea7\u6d6a\u6f2b\u559c\u5267\u5728\u4e2d\u56fd\u7968\u623f\u6392\u884c\u699c\u4e0a\u53f1\u54a4\u98ce\u4e91\uff0c\u800c\u53bb\u5e74\u4e2d\u56fd\u7968\u623f\u6536\u5165\u6700\u9ad8\u7684\u5f71\u7247\u662f\u300a\u6cf0\u56e7\u300b(Lost in Thailand)\uff0c\u8fd9\u90e8\u56fd\u4ea7\u7535\u5f71\u662f\u6709\u53f2\u4ee5\u6765\u5728\u4e2d\u56fd\u4e0a\u6620\u7684\u6700\u6210\u529f\u5546\u4e1a\u7247\u4e4b\u4e00\u3002<\/div>\n
That growth has been fuelled by Hollywood blockbusters such as last year’s The Avengers and Mission: Impossible – Ghost Protocol. But competition from Chinese-made films is increasing: Finding Mr Right, a romantic comedy, stormed the Chinese box office last month, while last year’s highest-grossing film was Lost in Thailand, a Chinese-made film that became one of the most commercially successful releases in the country.<\/div>\n

\t<\/p>\n

\u4e2d\u5916\u8054\u5408\u5236\u4f5c\u5f71\u7247\u4e0d\u53d7\u8fdb\u53e3\u914d\u989d\u9650\u5236——\u8fd9\u7c7b\u5f71\u7247\u662f\u7531\u56fd\u9645\u5236\u7247\u516c\u53f8\u4e0e\u4e2d\u56fd\u672c\u571f\u5408\u4f5c\u65b9\u5171\u540c\u6444\u5236\u7684\u3002\u6f2b\u5a01\u53bb\u5e74\u8868\u8fbe\u4e86\u5e0c\u671b\u5728\u4e2d\u56fd\u8054\u5408\u5236\u4f5c\u300a\u94a2\u94c1\u4fa03\u300b\u7684\u610f\u613f\u3002\u6ee1\u8db3\u4e2d\u56fd\u6709\u5173\u5408\u62cd\u7247\u7684\u6761\u4ef6\u80fd\u591f\u663e\u8457\u5f71\u54cd\u4e00\u90e8\u5f71\u7247\u7684\u76c8\u5229\u524d\u666f\uff0c\u56e0\u4e3a\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e4b\u4e0b\u5236\u7247\u65b9\u7684\u7968\u623f\u5206\u6210\u6bd4\u4f8b\u80fd\u591f\u63d0\u9ad8\u4e00\u500d\uff1a\u7b26\u5408\u5408\u62cd\u7247\u6761\u4ef6\u7684\u5236\u4f5c\u65b9\u80fd\u591f\u5206\u5f97\u7ea650%\u7684\u7968\u623f\u6536\u5165\uff0c\u800c\u666e\u901a\u7684\u5916\u56fd\u5f71\u7247\u5219\u4ec5\u80fd\u5f97\u523025%\u7684\u7968\u623f\u6536\u5165\u3002<\/div>\n
Exempt from the quota restrictions are “co-productions” – films made by international companies with local, Chinese partners. Marvel last year said its “intention” was to co-produce Iron Man 3 in China. Qualifying for co-production status in China can have a significant impact on a film’s bottom line because it doubles the cut assigned to the studio from ticket sales: qualifying studios will take about 50 per cent of ticket sales, compared with 25 per cent for a normal release.<\/div>\n

\t<\/p>\n

\u6f2b\u5a01\u4e0e\u4e2d\u56fd\u4f20\u5a92\u516c\u53f8DMG\u5a31\u4e50\u4f20\u5a92\u96c6\u56e2(DMG Entertainment Group)\u8fbe\u6210\u4e86\u4e00\u9879\u534f\u8bae\uff0cDMG\u5411\u300a\u94a2\u94c1\u4fa03\u300b\u6295\u5165\u4e86\u4e00\u7b14\u672a\u62ab\u9732\u91d1\u989d\u7684\u8d44\u91d1\uff0c\u8fd8\u5c06\u53c2\u4e0e\u7ec4\u7ec7\u8be5\u7247\u7684\u5e02\u573a\u8425\u9500\u548c\u53d1\u884c\u653e\u6620\u3002\u6f2b\u5a01\u8fd8\u4e13\u95e8\u9488\u5bf9\u4e2d\u56fd\u5e02\u573a\u5236\u4f5c\u4e86\u4e00\u4e2a\u4e0d\u540c\u7248\u672c\u7684\u300a\u94a2\u94c1\u4fa03\u300b\uff0c\u4e2d\u56fd\u660e\u661f\u8303\u51b0\u51b0\u5728\u8be5\u7248\u672c\u4e2d\u51fa\u955c\u3002<\/div>\n
Marvel struck a deal with DMG Entertainment, a Chinese media group, for an undisclosed investment in the production, with DMG lined up to market and distribute the film. It also made a different version of Iron Man 3 for the Chinese market, which features an appearance from Fan Bingbing, a popular Chinese star.<\/div>\n<\/p>\n

\u76ee\u524d\u5c1a\u65e0\u7f8e\u56fd\u5f71\u7247\u4f5c\u4e3a\u4e2d\u5916\u5408\u62cd\u7247\u4e0a\u6620\u3002\u9996\u6279\u6709\u671b\u6ee1\u8db3\u8054\u5408\u5236\u4f5c\u6761\u4ef6\u7684\u5f71\u7247\u5305\u62ec\u8ba1\u5212\u4e8e2015\u5e74\u516c\u6620\u7684\u300a\u529f\u592b\u718a\u732b3\u300b(Kung Fu Panda 3)\u3002\u8be5\u7247\u7684\u5236\u4f5c\u65b9\u662f\u4e1c\u65b9\u68a6\u5de5\u5382(Oriental DreamWorks)\uff0c\u8fd9\u662f\u4e00\u5bb6\u7531\u68a6\u5de5\u5382\u52a8\u753b\u3001\u534e\u4eba\u6587\u5316\u4ea7\u4e1a\u6295\u8d44\u57fa\u91d1(China Media Capital\uff0c\u7b80\u79f0CMC)\u3001\u4e0a\u6d77\u4e1c\u65b9\u4f20\u5a92\u96c6\u56e2(Shanghai Media Group)\u4e0e\u4e0a\u6d77\u8054\u548c\u6295\u8d44\u6709\u9650\u516c\u53f8(Shanghai Alliance Investment Ltd)\u5171\u540c\u6210\u7acb\u7684\u5408\u8d44\u4f01\u4e1a\u3002<\/div>\n
No US films have yet been released as Chinese co-productions. Among the first to qualify for co-production status will be Kung Fu Panda 3, which will be released in 2015 by Oriental DreamWorks, a joint venture between DreamWorks Animation, China Media Capital, Shanghai Media Group and Shanghai Alliance Investment Ltd.<\/div>\n

\t<\/p>\n

\u901a\u8fc7\u4e0e\u4e2d\u56fd\u653f\u5e9c\u8fdb\u884c\u5408\u4f5c\uff0c\u68a6\u5de5\u5382\u76ee\u524d\u6b63\u5728\u4e0a\u6d77\u5efa\u7acb\u4e00\u4e2a\u7814\u53d1\u4e2d\u5fc3\uff0c\u4ee5\u53ca\u4e00\u4e2a\u9020\u4ef73.5\u4ebf\u7f8e\u5143\u7684\u5f71\u89c6\u5236\u4f5c\u5de5\u4f5c\u5ba4\u3002\u5728\u6240\u6709\u7684\u7535\u5f71\u516c\u53f8\u4e2d\uff0c\u68a6\u5de5\u5382\u5728\u4e2d\u56fd\u5e02\u573a\u4e0a\u7684\u4e3e\u63aa\u6700\u4e3a\u79ef\u6781\uff0c\u4e0d\u8fc7\u5176\u4ed6\u5236\u7247\u5382\u4e5f\u5728\u52aa\u529b\u91c7\u53d6\u884c\u52a8\u3002\u72ec\u7acb\u5236\u7247\u516c\u53f8Relativity Media\u6295\u8d44\u4e86\u4e00\u5bb6\u540d\u4e3aSkyland\u7684\u4f20\u5a92\u4f01\u4e1a\uff0c\u8fd9\u5bb6\u603b\u90e8\u8bbe\u5728\u4e2d\u56fd\u7684\u516c\u53f8\u81f4\u529b\u4e8e\u672c\u571f\u7535\u5f71\u5236\u4f5c\u3002\u800c\u5236\u4f5c\u4e86\u8a79\u59c6\u65af·\u90a6\u5fb7(James Bond)\u7cfb\u5217\u5f71\u7247\u7684Pinewood Shepperton\u8fd1\u671f\u5219\u4e0e\u4f01\u4e1a\u5bb6\u5434\u5f81(Bruno Wu)\u638c\u7ba1\u7684\u4e03\u661f\u5a92\u4f53(Seven Stars Media)\u8fbe\u6210\u4e86\u5408\u8d44\u534f\u8bae\u3002<\/div>\n
Together with the Chinese government, DWA is constructing a research and development centre in Shanghai, as well as a $350m film studio facility.Such tie-ups are good for China, says Li Ruigang, chief executive of China Media Capital, a state-owned media fund, which recently formed a partnership with Raine, a US merchant backed by some of the biggest names in Hollywood and Silicon Valley. “Even though China is growing very fast it’s still way behind [the US]. “The financing process, production, marketing, distribution?.?.?.?all this expertise and knowhow is very important to China’s movie market.”<\/div>\n

\t<\/p>\n

CMC\u8463\u4e8b\u957f\u9ece\u745e\u521a\u8868\u793a\uff0c\u6b64\u7c7b\u5408\u4f5c\u6709\u5229\u4e8e\u4e2d\u56fd\u7535\u5f71\u4ea7\u4e1a\u7684\u53d1\u5c55\u3002\u9ece\u745e\u521a\u9884\u8ba1\u4e2d\u56fd\u5c06\u8fdb\u4e00\u6b65\u5f00\u653e\u7535\u5f71\u5e02\u573a\uff0c\u66f4\u591a\u7684\u5916\u56fd\u7535\u5f71\u5c06\u88ab\u5141\u8bb8\u8fdb\u5165\u4e2d\u56fd\u653e\u6620\uff0c\u4e2d\u56fd\u672c\u571f\u7535\u5f71\u4ea7\u4e1a\u4e5f\u5c06\u5411\u6d77\u5916\u8f93\u51fa\u6bd4\u76ee\u524d\u66f4\u591a\u7684\u56fd\u4ea7\u7535\u5f71\u3002\u4ed6\u8868\u793a\uff1a“\u672a\u6765\u4e2d\u56fd\u7535\u5f71\u5e02\u573a\u5c06\u5bf9\u5916\u5f00\u653e……\u5982\u679c\u4e2d\u56fd\u5e0c\u671b\u5728\u56fd\u9645\u5e02\u573a\u4e2d\u5177\u6709\u8f83\u5927\u7684\u5f71\u54cd\u529b\uff0c\u5c31\u5fc5\u987b\u5141\u8bb8\u5176\u4ed6\u56fd\u5bb6\u7535\u5f71\u52a0\u5165\u56fd\u5185\u5e02\u573a\u7ade\u4e89\u3002\u4f46\u8fd9\u9700\u8981\u65f6\u95f4\u3002”<\/div>\n
He anticipates more openness in China, with more films allowed into the country and a domestic sector that exports more films than it does currently. “One day there will be an open market?.?.?.?if [China] is going to be a big player it will let others come in to [the] market. But it takes time.”<\/div>\n

\t<\/p>\n

\u4e0d\u4e45\u4ee5\u524d\uff0c\u51e0\u4e4e\u6240\u6709\u597d\u83b1\u575e\u7535\u5f71\u4e2d\u7684\u534e\u4eba\u9762\u5b54\u90fd\u662f\u6b21\u8981\u89d2\u8272\uff0c\u4f8b\u5982\u6076\u68cd\u6216\u574f\u4eba——\u529f\u592b\u660e\u661f\u6210\u9f99(Jackie Chan)\u662f\u4e2a\u503c\u5f97\u4e00\u63d0\u7684\u4f8b\u5916\u3002\u4f46\u4ece\u8fea\u58eb\u5c3c(Walt Disney)\u65d7\u4e0b\u6f2b\u5a01\u5a31\u4e50\u516c\u53f8(Marvel Entertainment)\u51fa\u54c1\u7684\u6700\u65b0\u5927\u7247\u300a\u94a2\u94c1\u4fa03\u300b(Iron Man 3)\u4e2d\u53ef\u89c1\uff0c\u534e\u4eba\u89d2\u8272\u4ee5\u53ca\u4e2d\u56fd\u4f5c\u4e3a\u6545\u4e8b\u80cc\u666f\u7684\u5730\u4f4d\u6b63\u53d8\u5f97\u6108\u53d1\u91cd\u8981\u3002<\/div>\n
Not long ago most Chinese figures appearing in Hollywood films were peripheral characters, villains and bad guys – with the notable exception of Jackie Chan. But Chinese characters – and China as a setting – are becoming increasingly prominent, judging by Iron Man 3, the latest blockbuster from Walt Disney’s Marvel division.<\/div><\/p>\n