{"id":20655,"date":"2020-01-30T21:27:38","date_gmt":"2020-01-30T21:27:38","guid":{"rendered":"http:\/\/chinesemoment.com\/chinese-culture\/news-in-china-farmer-in-china\/"},"modified":"2020-01-30T21:27:38","modified_gmt":"2020-01-30T21:27:38","slug":"news-in-china-farmer-in-china","status":"publish","type":"post","link":"https:\/\/chinesemoment.com\/th\/news-in-china-farmer-in-china\/","title":{"rendered":"News in China: farmer in China"},"content":{"rendered":"<\/p>\n<p><div>China&rsquo;s transformation into the &ldquo;workshop of the world&rdquo; just over a decade ago was powered by rural migrant workers earning less than their counterparts at the start of the UK&rsquo;s industrial revolution in the 18th century as they produced consumer goods for shopping malls worldwide. Now, in a reversal set to drive China&rsquo;s next big economic evolution, an estimated 220m migrant workers are becoming potent consumers in their own right.<\/div>\n<div>\u63a8\u52a8\u4e2d\u56fd\u572810\u591a\u5e74\u524d\u6210\u4e3a&ldquo;\u4e16\u754c\u5de5\u5382&rdquo;\u7684\u662f\u519c\u6c11\u5de5\u3002\u4ed6\u4eec\u4e3a\u4e16\u754c\u5404\u5730\u7684\u5546\u573a\u751f\u4ea7\u6d88\u8d39\u8005\u4ea7\u54c1\uff0c\u800c\u4ed6\u4eec\u7684\u5de5\u8d44\u6bd418\u4e16\u7eaa\u82f1\u56fd\u5de5\u4e1a\u9769\u547d\u5f00\u59cb\u65f6\u82f1\u56fd\u5de5\u4eba\u7684\u5de5\u8d44\u8fd8\u8981\u4f4e\u3002\u5982\u4eca\uff0c\u8fd9\u4e2a\u4f30\u8ba1\u4eba\u6570\u8fbe2.2\u4ebf\u7684\u519c\u6c11\u5de5\u7fa4\u4f53\u672c\u8eab\u6b63\u5728\u6210\u4e3a\u4e00\u4e2a\u6709\u5b9e\u529b\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u3002\u8fd9\u4e00\u6839\u672c\u8f6c\u53d8\u52bf\u5fc5\u63a8\u52a8\u4e2d\u56fd\u7684\u4e0b\u4e00\u573a\u91cd\u5927\u7ecf\u6d4e\u6f14\u53d8\u3002<\/div>\n<p>  \t<\/p>\n<div>This cohort spent Rmb4.2tn ($677bn) on consumer goods and services in 2012, according to a nationwide survey of 1,500 migrants by China Confidential, a Financial Times research service. Putting this into context, it is equivalent to 1.5 times total consumer spending in Indonesia last year and 23 per cent more than that of Turkey in 2011.<\/div>\n<div>\u82f1\u56fd\u300a\u91d1\u878d\u65f6\u62a5\u300b\u65d7\u4e0b\u8c03\u7814\u673a\u6784\u300a\u4e2d\u56fd\u6295\u8d44\u53c2\u8003\u300b(China Confidential)\u5bf9\u4e2d\u56fd\u5404\u57301500\u540d\u519c\u6c11\u5de5\u7684\u8c03\u67e5\u663e\u793a\uff0c\u519c\u6c11\u5de5\u7fa4\u4f532012\u5e74\u603b\u5171\u6d88\u8d39\u4e864.2\u4e07\u4ebf\u5143\u4eba\u6c11\u5e01(\u54086770\u4ebf\u7f8e\u5143\uff09\u7684\u5546\u54c1\u548c\u670d\u52a1\u3002\u8981\u66f4\u52a0\u76f4\u89c2\u5730\u7406\u89e3\u8fd9\u4e2a\u6570\u5b57\uff0c\u4e0d\u59a8\u4f5c\u4e00\u4e9b\u5bf9\u6bd4\uff1a\u5b83\u76f8\u5f53\u4e8e\u5370\u5c3c\u53bb\u5e74\u603b\u6d88\u8d39\u8005\u652f\u51fa\u76841.5\u500d\uff0c\u6216\u8005\u6bd4\u571f\u8033\u51762011\u5e74\u603b\u6d88\u8d39\u8005\u652f\u51fa\u9ad8\u51fa23%\u3002<\/div>\n<p>  \t<\/p>\n<div>The shift is a metaphor for the country itself, deriving as much from psychological, social and generational shifts as economic inflection points. Migrants born into the relative plenty of the 1990s are considerably more spendthrift than those born in the 1980s and 1970s, spending 53 per cent of their incomes, compared with 47.2 per cent and 38.3 per cent respectively, the survey shows.<\/div>\n<div>\u8fd9\u79cd\u8f6c\u53d8\u4e5f\u662f\u4e2d\u56fd\u672c\u8eab\u8f6c\u53d8\u7684\u7f29\u5f71\uff0c\u5176\u539f\u56e0\u65e2\u5305\u62ec\u7ecf\u6d4e\u5230\u8fbe\u62d0\u70b9\uff0c\u4e5f\u5305\u62ec\u5fc3\u7406\u3001\u793e\u4f1a\u4ee5\u53ca\u4ee3\u9645\u7684\u8f6c\u53d8\u3002\u524d\u8ff0\u8c03\u67e5\u663e\u793a\uff0c\u51fa\u751f\u4e8e\u76f8\u5bf9\u5bcc\u88d5\u768490\u5e74\u4ee3\u7684&ldquo;90\u540e&rdquo;\uff0c\u5728\u82b1\u94b1\u65b9\u9762\u6bd4&ldquo;80\u540e&rdquo;\u548c&ldquo;70\u540e&rdquo;\u8981\u5927\u624b\u5927\u811a\u5f97\u591a\u3002\u4ed6\u4eec\u82b1\u638953%\u7684\u6536\u5165\uff0c\u800c&ldquo;80\u540e&rdquo;\u548c&ldquo;70\u540e&rdquo;\u7684\u8fd9\u4e2a\u6570\u5b57\u5206\u522b\u4e3a47.2%\u548c38.3%\u3002<\/div>\n<p>  \t<\/p>\n<div>Much of their monthly discretionary spending goes on mass consumer items such as instant noodles, fast food, beer, soft drinks, clothing, footwear and mobile phones. While brand consciousness remains rudimentary, preferences for some brands &ndash; foreign and domestic &ndash; are rapidly emerging as the cohort climbs the income ladder. These include Uni-President and Master Kong noodles; KFC and McDonald&rsquo;s for fast food; Nokia and Samsung for mobile phones; Anta and Li-Ning sportswear; Shuanghui for processed meat; Snow and Tsingtao for beer; and Taobao for online shopping.<\/div>\n<div>\u519c\u6c11\u5de5\u6bcf\u6708\u7684\u53ef\u81ea\u7531\u652f\u914d\u652f\u51fa\u5927\u90e8\u5206\u7528\u4e8e\u8d2d\u4e70\u5927\u4f17\u6d88\u8d39\u8005\u4ea7\u54c1\uff0c\u6bd4\u5982\u65b9\u4fbf\u9762\u3001\u5feb\u9910\u3001\u5564\u9152\u3001\u65e0\u9187\u996e\u6599\u3001\u670d\u88c5\u978b\u5e3d\u548c\u624b\u673a\u3002\u5c3d\u7ba1\u4ed6\u4eec\u7684\u54c1\u724c\u610f\u8bc6\u4ecd\u5904\u4e8e\u6726\u80e7\u9636\u6bb5\uff0c\u4f46\u968f\u7740\u6536\u5165\u7684\u589e\u52a0\uff0c\u4ed6\u4eec\u6b63\u8fc5\u901f\u5f62\u6210\u5bf9\u4e00\u4e9b\u4e2d\u5916\u54c1\u724c\u7684\u504f\u597d\uff0c\u5305\u62ec\u7edf\u4e00(Uni-President)\u548c\u5eb7\u5e08\u5085(Master Kong)\u65b9\u4fbf\u9762\uff0c\u80af\u5fb7\u57fa(KFC)\u548c\u9ea6\u5f53\u52b3(McDonald&#39;s)\u5feb\u9910\uff0c\u8bfa\u57fa\u4e9a(Nokia)\u548c\u4e09\u661f(Samsung)\u624b\u673a\uff0c\u5b89\u8e0f(Anta)\u548c\u674e\u5b81(Li-Ning)\u8fd0\u52a8\u670d\u88c5\uff0c\u53cc\u6c47(Shuanghui)\u8089\u5236\u54c1\uff0c\u96ea\u82b1(Snow)\u548c\u9752\u5c9b(Tsingtao)\u5564\u9152\uff0c\u4ee5\u53ca\u4e0a\u6dd8\u5b9d(Taobao)\u7f51\u8d2d\u7269\u3002<\/div>\n<p>  \t<\/p>\n<div>Such early fumbles toward brand sophistication are remarkable in a group treated with almost universal condescension by city dwellers only a decade ago. Leslie Chang, author of Factory Girls , a book about the migrant phenomenon, describes how bosses &ndash; secure in the knowledge that there were numberless millions more would-be workers than jobs &ndash; would treat employees with ill-disguised disdain.<\/div>\n<div>\u8fd9\u4e9b\u6726\u80e7\u7684\u54c1\u724c\u610f\u8bc6\u4ee4\u4eba\u77a9\u76ee\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u7fa4\u4f53\u4ec510\u5e74\u524d\u8fd8\u51e0\u4e4e\u666e\u904d\u88ab\u57ce\u5e02\u5c45\u6c11\u77a7\u4e0d\u8d77\u3002\u8bb0\u8ff0\u519c\u6c11\u5de5\u73b0\u72b6\u7684\u300a\u5de5\u5382\u5973\u5b69\u300b(Factory Girls)\u4e00\u4e66\u4f5c\u8005\u5f20\u5f64\u79be(Leslie Chang)\u8bf4\uff0c\u5728\u6bcf\u4e00\u4e2a\u5de5\u4f5c\u5c97\u4f4d\u90fd\u4f1a\u5f15\u6765\u65e0\u6570\u519c\u6c11\u5de5\u4e89\u62a2\u7684\u65f6\u4ee3\uff0c\u8001\u677f\u4eec\u5bf9\u624b\u4e0b\u5458\u5de5\u7684\u9119\u5937\u51e0\u4e4e\u662f\u6beb\u4e0d\u63a9\u9970\u7684\u3002<\/div>\n<\/p>\n<p>  \t&nbsp;<\/p>\n<div class=\"chine-tie-zi-nei-rong-zhi-hou\" id=\"chine-3856619233\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1889418300638825\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1889418300638825\" \ndata-ad-slot=\"7273022922\" \ndata-ad-layout-key=\"-gw-3+1f-3d+2z\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>China&rsquo;s transformation into the &ldquo;workshop of the world&rdquo; just over a decade ago was powered by rural migrant workers earning less than their counterparts at the start of the UK&rsquo;s industrial revolution in the 18th century as they produced consumer goods for shopping malls worldwide. Now, in a reversal set to drive China&rsquo;s next big economic evolution, an estimated 220m migrant workers are becoming potent consumers in their own right.\u63a8\u52a8\u4e2d\u56fd\u572810\u591a\u5e74\u524d\u6210\u4e3a&ldquo;\u4e16\u754c\u5de5\u5382&rdquo;\u7684\u662f\u519c\u6c11\u5de5\u3002\u4ed6\u4eec\u4e3a\u4e16\u754c\u5404\u5730\u7684\u5546\u573a\u751f\u4ea7\u6d88\u8d39\u8005\u4ea7\u54c1\uff0c\u800c\u4ed6\u4eec\u7684\u5de5\u8d44\u6bd418\u4e16\u7eaa\u82f1\u56fd\u5de5\u4e1a\u9769\u547d\u5f00\u59cb\u65f6\u82f1\u56fd\u5de5\u4eba\u7684\u5de5\u8d44\u8fd8\u8981\u4f4e\u3002\u5982\u4eca\uff0c\u8fd9\u4e2a\u4f30\u8ba1\u4eba\u6570\u8fbe2.2\u4ebf\u7684\u519c\u6c11\u5de5\u7fa4\u4f53\u672c\u8eab\u6b63\u5728\u6210\u4e3a\u4e00\u4e2a\u6709\u5b9e\u529b\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u3002\u8fd9\u4e00\u6839\u672c\u8f6c\u53d8\u52bf\u5fc5\u63a8\u52a8\u4e2d\u56fd\u7684\u4e0b\u4e00\u573a\u91cd\u5927\u7ecf\u6d4e\u6f14\u53d8\u3002<br \/>\n  \tThis cohort spent Rmb4.2tn ($677bn) on consumer goods and services in 2012, according to a nationwide survey of 1,500 migrants by China Confidential, a Financial Times research service. Putting this into context, it is equivalent to 1.5 times total consumer spending in Indonesia last year and 23 per cent more than that of Turkey in 2011.\u82f1\u56fd\u300a\u91d1\u878d\u65f6\u62a5\u300b\u65d7\u4e0b\u8c03\u7814\u673a\u6784\u300a\u4e2d\u56fd\u6295\u8d44\u53c2\u8003\u300b(China Confidential)\u5bf9\u4e2d\u56fd\u5404\u57301500\u540d\u519c\u6c11\u5de5\u7684\u8c03\u67e5\u663e\u793a\uff0c\u519c\u6c11\u5de5\u7fa4\u4f532012\u5e74\u603b\u5171\u6d88\u8d39\u4e864.2\u4e07\u4ebf\u5143\u4eba\u6c11\u5e01(\u54086770\u4ebf\u7f8e\u5143\uff09\u7684\u5546\u54c1\u548c\u670d\u52a1\u3002\u8981\u66f4\u52a0\u76f4\u89c2\u5730\u7406\u89e3\u8fd9\u4e2a\u6570\u5b57\uff0c\u4e0d\u59a8\u4f5c\u4e00\u4e9b\u5bf9\u6bd4\uff1a\u5b83\u76f8\u5f53\u4e8e\u5370\u5c3c\u53bb\u5e74\u603b\u6d88\u8d39\u8005\u652f\u51fa\u76841.5\u500d\uff0c\u6216\u8005\u6bd4\u571f\u8033\u51762011\u5e74\u603b\u6d88\u8d39\u8005\u652f\u51fa\u9ad8\u51fa23%\u3002<br \/>\n  \tThe shift is a metaphor for the country itself, deriving as much from psychological, social and generational shifts as economic inflection points. Migrants born into the relative plenty of the 1990s are considerably more spendthrift than those born in the 1980s and 1970s, spending 53 per cent of their incomes, compared with 47.2 per cent and 38.3 per cent respectively, the survey shows.\u8fd9\u79cd\u8f6c\u53d8\u4e5f\u662f\u4e2d\u56fd\u672c\u8eab\u8f6c\u53d8\u7684\u7f29\u5f71\uff0c\u5176\u539f\u56e0\u65e2\u5305\u62ec\u7ecf\u6d4e\u5230\u8fbe\u62d0\u70b9\uff0c\u4e5f\u5305\u62ec\u5fc3\u7406\u3001\u793e\u4f1a\u4ee5\u53ca\u4ee3\u9645\u7684\u8f6c\u53d8\u3002\u524d\u8ff0\u8c03\u67e5\u663e\u793a\uff0c\u51fa\u751f\u4e8e\u76f8\u5bf9\u5bcc\u88d5\u768490\u5e74\u4ee3\u7684&ldquo;90\u540e&rdquo;\uff0c\u5728\u82b1\u94b1\u65b9\u9762\u6bd4&ldquo;80\u540e&rdquo;\u548c&ldquo;70\u540e&rdquo;\u8981\u5927\u624b\u5927\u811a\u5f97\u591a\u3002\u4ed6\u4eec\u82b1\u638953%\u7684\u6536\u5165\uff0c\u800c&ldquo;80\u540e&rdquo;\u548c&ldquo;70\u540e&rdquo;\u7684\u8fd9\u4e2a\u6570\u5b57\u5206\u522b\u4e3a47.2%\u548c38.3%\u3002<br \/>\n  \tMuch of their monthly discretionary spending goes on mass consumer items such as instant noodles, fast food, beer, soft drinks, clothing, footwear and mobile phones. While brand consciousness remains rudimentary, preferences for some brands &ndash; foreign and domestic &ndash; are rapidly emerging as the cohort climbs the income ladder. These include Uni-President and Master Kong noodles; KFC and McDonald&rsquo;s for fast food; Nokia and Samsung for mobile phones; Anta and Li-Ning sportswear; Shuanghui for processed meat; Snow and Tsingtao for beer; and Taobao for online shopping.\u519c\u6c11\u5de5\u6bcf\u6708\u7684\u53ef\u81ea\u7531\u652f\u914d\u652f\u51fa\u5927\u90e8\u5206\u7528\u4e8e\u8d2d\u4e70\u5927\u4f17\u6d88\u8d39\u8005\u4ea7\u54c1\uff0c\u6bd4\u5982\u65b9\u4fbf\u9762\u3001\u5feb\u9910\u3001\u5564\u9152\u3001\u65e0\u9187\u996e\u6599\u3001\u670d\u88c5\u978b\u5e3d\u548c\u624b\u673a\u3002\u5c3d\u7ba1\u4ed6\u4eec\u7684\u54c1\u724c\u610f\u8bc6\u4ecd\u5904\u4e8e\u6726\u80e7\u9636\u6bb5\uff0c\u4f46\u968f\u7740\u6536\u5165\u7684\u589e\u52a0\uff0c\u4ed6\u4eec\u6b63\u8fc5\u901f\u5f62\u6210\u5bf9\u4e00\u4e9b\u4e2d\u5916\u54c1\u724c\u7684\u504f\u597d\uff0c\u5305\u62ec\u7edf\u4e00(Uni-President)\u548c\u5eb7\u5e08\u5085(Master Kong)\u65b9\u4fbf\u9762\uff0c\u80af\u5fb7\u57fa(KFC)\u548c\u9ea6\u5f53\u52b3(McDonald&#39;s)\u5feb\u9910\uff0c\u8bfa\u57fa\u4e9a(Nokia)\u548c\u4e09\u661f(Samsung)\u624b\u673a\uff0c\u5b89\u8e0f(Anta)\u548c\u674e\u5b81(Li-Ning)\u8fd0\u52a8\u670d\u88c5\uff0c\u53cc\u6c47(Shuanghui)\u8089\u5236\u54c1\uff0c\u96ea\u82b1(Snow)\u548c\u9752\u5c9b(Tsingtao)\u5564\u9152\uff0c\u4ee5\u53ca\u4e0a\u6dd8\u5b9d(Taobao)\u7f51\u8d2d\u7269\u3002<br \/>\n  \tSuch early fumbles toward brand sophistication are remarkable in a group treated with almost universal condescension by city dwellers only a decade ago. Leslie Chang, author of Factory Girls , a book about the migrant phenomenon, describes how bosses &ndash; secure in the knowledge that there were numberless millions more would-be workers than jobs &ndash; would treat employees with ill-disguised disdain.\u8fd9\u4e9b\u6726\u80e7\u7684\u54c1\u724c\u610f\u8bc6\u4ee4\u4eba\u77a9\u76ee\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u7fa4\u4f53\u4ec510\u5e74\u524d\u8fd8\u51e0\u4e4e\u666e\u904d\u88ab\u57ce\u5e02\u5c45\u6c11\u77a7\u4e0d\u8d77\u3002\u8bb0\u8ff0\u519c\u6c11\u5de5\u73b0\u72b6\u7684\u300a\u5de5\u5382\u5973\u5b69\u300b(Factory Girls)\u4e00\u4e66\u4f5c\u8005\u5f20\u5f64\u79be(Leslie Chang)\u8bf4\uff0c\u5728\u6bcf\u4e00\u4e2a\u5de5\u4f5c\u5c97\u4f4d\u90fd\u4f1a\u5f15\u6765\u65e0\u6570\u519c\u6c11\u5de5\u4e89\u62a2\u7684\u65f6\u4ee3\uff0c\u8001\u677f\u4eec\u5bf9\u624b\u4e0b\u5458\u5de5\u7684\u9119\u5937\u51e0\u4e4e\u662f\u6beb\u4e0d\u63a9\u9970\u7684\u3002<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,2878],"tags":[],"class_list":["post-20655","post","type-post","status-publish","format-standard","hentry","category-chinese-culture","category-city-guide"],"views":185,"_links":{"self":[{"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/posts\/20655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/comments?post=20655"}],"version-history":[{"count":0,"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/posts\/20655\/revisions"}],"wp:attachment":[{"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/media?parent=20655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/categories?post=20655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinesemoment.com\/th\/wp-json\/wp\/v2\/tags?post=20655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}