10 rules for doing business in China
China, the business hub of the world is the dream for many entrepreneur. This market with 10% growth, this billion potential consumers, those 800 million cell phones, the 540 million Internet users and this million of millionaires … offer spectacular opportunities in the world.
However … more than one entrepreneur has failed in this country. Culture, competition, copy, a market that evolves too quickly, these consumers increasingly exacting … all these factors have led to many failures on the part of any enterprise, small, medium and even major.
To do business in China, there are rules. Follow these rules does not guarantee success (it would be too easy) but avoid some errors.