Approved by the central government, the China Film Golden Rooster Awards (金鸡奖 Jīnjī Jiǎng) and the Mass Film Hundred Flowers Awards (大众电影百花奖 Dàzhòng diànyǐng Bǎihuā Jiǎng) are two permanent national art awards, with a long history and a great influence in China film industry. Actually, these two awards are issued every year only except in 1990. Reputed as China's top film gala, the annual China Golden Rooster and Hundred Flowers Film Festival (中国金鸡-百花电影节 Zhongguo Jinji-Baihua Dianyingjie) comprises the appraisal of the China Film Golden Rooster Awards and the Mass Film Hundred Flowers Awards.
The two festivals — Hundred Flowers Film Festival and China Golden Rooster initiated in 1962 and May 1981 respectively — were unified into one national film festival in 1992. Besides the appraisal and awarding ceremony, the national grand event launches a series of cultural activities every year, including the appraisal of awards, the exhibition of Chinese and foreign new films, the academic seminars, the film trade fair, international cultural exchanges and entertainment performances. The festival is best known for its focus on academic fields, the extensive participation of the masses, and the unfixed host city.
Reputed as China's top film gala, the national grand event has the longest history and greatest influence. It launches a series of cultural activities every year, including the appraisal of awards, the exhibition of Chinese and foreign new films, the academic seminars, the film trade fair, international cultural exchanges and entertainment performances. The festival is best known for its focus on academic fields, the extensive participation of the masses, and the unfixed host city.